Is your goal to grow market share, increase revenue, increase customer lifetime value, or something else? Conduct surveys, do research and — most importantly — talk to your audience! So, if customers read a blog and then download a white paper about cost savings, you could include a call to action at the end of the white paper, encouraging readers to call for more information.
Executive Summary: What is your goal with your marketing plan? Take the first step, by starting with.
Remember Your Budget You will outline the of your company in another section of your business plan, but keep those numbers in mind as you write your marketing strategy.
The beginning of the planning stage is the time to consider everything that might influence your market position.